Meta AdsEthnic E-Commerce & Retail
How Aura Heritage Wear Achieved 5.4x ROAS on Meta Ads in 90 Days
Scaling from ₹3L to ₹18L Monthly E-Commerce Revenue
Key Measurable Results
5.4xReturn on Ad Spend (ROAS)
₹18.2LMonthly Revenue
-58%Cost Per Acquisition (CPA)
1,420+Total Purchases Generated
Phase 1: Diagnosis
The Business Challenge
Aura Heritage Wear had a beautiful festive saree collection in Chennai. Their previous agency ran generic boost posts on Instagram. Ad spend was bleeding with a low 1.4x ROAS. Cost per purchase sat at ₹2,100, which erased all profit margins.
Phase 2: Execution
Our Strategic Approach & Solution
We audited their Meta Pixel and set up Conversions API. We scripted and filmed 6 short-form video ads showcasing fabric details and styling tips. We created a dynamic retargeting funnel for shoppers who abandoned carts.
"DPS Digital turned our paid ads from a money pit into our most profitable sales channel. We sold out two entire collections in under 40 days."
Priya Sundaram [PLACEHOLDER]
Founder & Managing Director • Aura Heritage Wear [PLACEHOLDER]